Looking back at the course, my experience has been a very positive one, and has given me experiences that I never thought I would have received in a class. At the beginning of this class, I took it because I recognized it as a marketing class, and I thought it would give me good skills […]
Evaluate Phase Blog
April 10, 2019 by ·
The evaluate phase of our project, like the prototyping phase, was unlike any process that I had been used to previously. Getting feedback in the middle of the project was an action that I had never had during my time in the business school. The pitching was also something that we may be used to […]
Prototyping Blog
April 2, 2019 by ·
Prototyping is a process that I am very much not used to as a student in college. None of my projects before this point had a type of project outline or process that was similar to that of prototyping. The entire process behind it along with the idea generation for the prototyping was something I […]
Ideation Blog
March 24, 2019 by ·
The process for our ideation and create stage was unlike any process that I have had before. It was entirely different because of the fact that the brainstorming part of the create stage was entirely different, and I absolutely loved it. It gave everyone a voice during the process. Usually, one person can take over […]
“Defining” Phase
March 18, 2019 by ·
The first half of the defining part of our project gave me a lot of insight on how to truly think not only as an innovator, but as a marketer too. It is giving me tools to look at every situation differently when it comes to assessing what needs to be improved in an organization. […]
Great Design in Airline Industry
February 22, 2019 by ·
In the airline industry, there are many companies that go above and beyond when it comes to quality service. Whether that is overall customer service, or something as small as giving a customer a pillow, there is always one airline that is far above the rest in quality service. That airline is Southwest Airlines. By […]
Wise Consumer Principles
February 18, 2019 by ·
When considering a wise consumer, they have to be very conscious of what they are buying and what the impact of what they buy. Thinking through what to buy is critical, and usually is a high involvement purchase. You don’t want to buy a product or service that you will regret in the future, and […]
Chapter 3 Best Framework
February 11, 2019 by ·
For determining which framework is the best, we have to figure out first what the meaning of “best framework” is. Just for the purposes of this blog post, the way I will define best is a framework that will lead to the disruption that will cause the change. It is not just the best idea […]
Brief Case Lessons
February 6, 2019 by ·
This beginning project for our class was able to give me insight into what it actually means to be sustainable. I had never really been introduced to the topic of sustainability or really even how to be sustainable. Of course, I had the usual teaching of what to recycle and how to be environmentally conscious, […]
Well-Being Dimensions
January 23, 2019 by ·
Well-being Definition: The inconsistent and varied happiness or satisfaction of your mental state Explanation of model: My model of well-being is based on the definition above. The factors that I have included cause varied happiness in all of us, and allow us to not always be happy. Each dimension shows what can possibly have us in […]